For the Love of Film Noir :: The Picture Isn’t Important (March, 1941)

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Alas, folks, after several hours of searching I was unable to unearth any ads for Stranger on the Third Floor (– found several films  it was paired with, sure, but not the film itself. Feh.) Anyhoo, so, instead of the ads for what most feel is Film Noir ground zero, you’ll just have to settle for this morale-boosting pin-up of Veronica Lake. Horrible, right?


FTLOF - Film Noir 01Reduced Size with Titles

This post is part of my rehash and continuation of the For the Love of Film Noir Blogathon originally held back in February of 2011. Thus and so, we will be heading down the rain-soaked streets and neon-drenched back alleys of Noirville again for the entire month of March. And along with all the old material migrating over from the old site, we’ll also be scattering around a lot of new stuff as well. Also of note, we’ll be posting them in chronological order to show how the genre evolved and progressed from the 1940′s through the late ’50s. And as an added bonus, I’ll be posting some vintage adverts to stuff I’ve always associated with the genre — cigarettes, booze and fashionable ladies.

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